By Ian Hollidae, 2025/11/08

Fresh off losing their lawsuit against Stability AI, Getting Images is finding more success on a different path. This time around, the company decided to partner with Perplexity to provide legal access to their image library. A quote from their published press release:

"We are pleased to reach this agreement with Perplexity, which acknowledges the importance of properly attributed content and its value in enhancing AI-powered products...Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience. This agreement paves the way for a productive and collaborative partnership between our companies, where we will work together to improve attribution of our contributors' work and Getty Images' high-quality creative and editorial content will enhance Perplexity's platform." -- Nick Unsworth, VP Strategic Development, Getty Images

Despite the usual corporate-speak, you still have to wonder about how AI and copyright can co-exist long term. Will this arrangement be the norm? How does the partnership evolve when the AI-side of things is far from mature?

I get that everyone, especially content providers such as Getty, want a certain level of stability going forward but this move seems rather low effort. Maybe that's good enough for now.

Tags: AI, Photography